It’s that time of year again: the one where we look back at the trends and ideas which have developed, the good, the bad, the ugly. We analyse and reason, develop plans for the future and strategies to propel ourselves forwards in a greater manner than previously.
Blogs have grown massively in popularity and influence in the last year, and with more high quality blogs appearing, the competition for top place is stiff. Aside from content, marketing and networking, the design of a blog is key aspect to it’s success: the various sections have to be well layed out, it has to be great for search engines, it has to be easy to navigate and find things, the best content should be highlighted, there should be a wide arrange of feed/subscription offers, there needs to be a good balance of advertising to content and, of course, it needs to look nice. Most importantly however, the content needs to be great; content is king. All in all, I would say that creating a good blog is pretty damn hard.
So, let’s take a look at what works and what doesn’t, what techniques the big blogs make use of and why the little blogs aren’t getting bigger. We’ll be looking at all the above aspects, plus checking out some figures to see what’s popular in blogs.
Design, Layout & Positioning
Featured Articles. There have been many changes to design throughout 2008, the most prominent of which has been the ‘featured article’ trend. As blogs have grown increasingly popular, especially due to great content, many blogs are bringing the best of what they have to say to all frontpage viewers, while smaller, less important articles (despite being newer) often sit below. This system allows new people too view the quality of the blog immediately, while regular readers can skip right to the content below. However, only a blog with less feature updates, it can be hard to keep up the pace, as content soon becomes stagnant on the front page, and can lead to a loss of readership.
The ‘featured article’ has lead to a range of new design ideas and methods. Lets take a look at some examples:





Unique design, bold design. The age of the gradient-full, rounded-corner obsessed web2.0 design trend is over. Blogs are beginning to develop designs suited to their content and their readers, each hoping to give itself a ‘personality’. Particularly notable is the popularity of grunge and hand made elements:






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